Special K, a.k.a. sugar

While I suppose this probably isn’t news to anyone else, it was to me. Yesterday Barbara picked up a granola bar labeled Kellogg’s® Special K Bliss™. Note that Special K comes with “a variety of delicious options to kick-start a healthier new you!

Lose 1 inch from your waist in 2 weeks with The Special K Challenge™. Turning wight [sic] loss goals into success stories has never been easier with the wide selection of delicious Special K® products.

On the assumption that what they’re really promoting is weight loss, I turned to the ingredient list. As we know, “food manufacturers are required to list all ingredients in the food on the label. On a product label, the ingredients are listed in order of predominance, with the ingredients used in the greatest amount first, followed in descending order by those in smaller amounts.” So let’s check out this healthful product that wants to promote weight loss. I’ll excerpt the intimidatingly long list of ingredients with highlights, but I am not changing the order: “multigrain cereal (rice flour, wheat flour, whole oat flour, sugar, salt), sugar, corn syrup, bran flakes (wheat, sugar, …), rice cereal (rice, sugar, salt, high fructose corn syrup,…), …, glucose syrup, sugar, …” What’s wrong with this picture?

Categories: Food & Restaurants